I designed this logo for OctoPlay Game in 2021 while employed at Crafting Software company. The creation process presented here includes the concept phase and the final vectorial shape and format of the logo.
Searching for ideas and word combos to focus on while sketching. Mind mapping and brainstorming are great ways to achieve this. I like to stay away from technology in this part of the project, because in this way I am free to think at one thing only: here, choosing and pairing ideas that capture the essence of the future logomark >> a colorful and friendly logo for a mobile game for kids. The idea that the logo will feature an octopus was approved prior to this phase by the main stakeholders.
Testing logo colors and wordmark contrast on splash screen
Final logo version and splash screen
*Images displayed with the consent of Crafting Software company